UNIONBAY

Cargo Shorts Beat the Pants Off the World's Largest Online Retailer

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The Challenge

Navigating an increasingly competitive digital landscape, UNIONBAY wanted to fine-tune their SEO efforts to help their easygoing apparel reach a new generation of customers.

The Solution

Dcodax tripled UNIONBAY’s blog content to dramatically expand their keyword portfolio.

The Results

UNIONBAY saw more organic sessions, yielding a compounded increase in completed transactions from organic traffic.

Unionbay came to Victorious looking to improve on previous SEO efforts. Operating in a highly competitive market, they wanted to improve overall rankings for targeted keywords and expand into a younger market to breathe new life into their brand image.

Unionbay had three clearly defined objectives for its SEO campaign. First, they wanted to improve the search position for key terms, such as “cargo shorts,” and move up from page six to the first two pages of Google search results. They also wanted to increase brand awareness among a younger demographic and increase site visits from 18-35 year-olds. Finally, they wanted an SEO strategy that would increase organic revenue by 50%.

The Victorious Strategy

Reinvigorating Visits From Existing Customers

Dcodax recommended semantically-related keyword groups to integrate on product pages that would deliver high-converting traffic from customers who already knew and loved Unionbay. We also created SEO content targeting the same demographic.

All in all, we expanded Unionbay’s keyword portfolio by 3,622 terms and grew their blog content by 3.5x.

"They produce really great content that also performs well when it comes to SEO."

Quote Mark
Jacklyn Story - Marketing Specialist

SEO Content Introduces an Old Favorite to a New Crowd

Dcodax provided search-optimized product descriptions and product page optimization to support new products designed for a younger demographic. We used search engine optimized content to draw in visitors from the younger demographic that Unionbay hoped to make inroads with.

The Results

Organic Revenue Increase of 200% YoY

By integrating SEO content on their product pages, Unionbay drove traffic directly to high-conversion pages. Shortening the distance between search and purchase helped them double the revenue generated by organic traffic.

Organic Sessions Up By 115% YoY

A combination of search-optimized product pages plus an SEO content-rich blog with nearly three times the articles served to increase organic sessions by 115% over the same period during the previous year.

Doubling Up on Ranking Keywords

After a 12-month long campaign, Unionbay now ranks for more than 10,000 keywords, driving the engine of organic traffic that feeds their sales funnel and continues to show a return on their investment with Victorious.

Greater Than the Sum of Our Parts

There’s no stopping the momentum you build when clear objectives meet a time-tested strategy that’s enriched with transparent communication and a collaborative partnership. The best results always come from building trust with an SEO agency, so everyone can focus on creativity and driving results to business goals!

Let’s Take the Next Step

Shop with us today and experience the difference! Explore our wide range of products, enjoy our exceptional service, and take advantage of our competitive prices. Start your journey towards convenience, quality, and customer satisfaction. Place your order now and let us exceed your expectations!

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our happy clients

we always take care of our clients and they are very happy, we have added few stories for you

Maria A., Entrepreneur

Working with Dcodax was a true collaboration. They listened to my ideas, offered valuable suggestions, and delivered a website that exceeded my expectations. Their WordPress skills are impressive, and the SEO results are promising.

5/5

Arthur D., Managing Partner

Dcodax’s SEO magic boosted my website traffic like rocket fuel! My rankings skyrocketed, and leads have flooded in. They understood my goals and delivered a data-driven strategy that truly works. Highly recommend!
5/5

Eleanor B., Head of Marketing

From initial concept to launch, Dcodax made the web development process a breeze. Their expertise in WordPress design helped me create a user-friendly site that showcases my work beautifully. The SEO boost is a bonus!
5/5

Why Clients Choose DCodax For Android Development:

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Here are just some of the ways that we stand out as a company when it comes to what our experience is with Magento and creating ecommerce experiences.

  • Agile Android application development and project methodology
  • Assistance with getting apps in Google Play
  • Award winning mobile app development solutions
  • Competitive rates for Android app development and design talent
  • Cross-functional team of 300+ experts in global offices
  • In-house, front-end experts: Business Analysts, UX/UI Specialists & Designers
  • Native and cross-platform mobile app development solutions
  • Open, transparent and collaborative client engagement
  • Proven track record of successful Android application project delivery
  • Rapid, cost-effective services for Android development services
  • Rigorous quality assurance (QA) testing before “Go-Live” events
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