Within the first few weeks, Café Alibaba received extensive traffic from the Georgia State audience asking about the student discount and social media specials that we promoted. Our client was able to update their exact audience whenever he wanted to with events, drink specials, and hours of operation. In a two month time span, we grew Café Alibaba’s Twitter presence to well over 1,000 followers. Now he is able to market his Café and interact with customers at any time of the day, something that he was not able to do with any other marketing source. When you have students as your target market, you really have to think of unique ways to persuade this group of individuals to choose you over your competitors out there. The secret is how you present your products and services on platforms that they often hang out. And which platforms are these? On social media, of course!