Christian Family Coalition – SMM Case Study
The Results
- Likes
- Cost Per Page Like
$0.14
- Boosted Post Engagements
26055
- Boosted Post Cost Per Engagement
$0.04

Background
Christian Family Coalition Florida is a human rights and social justice advocacy organization fighting for faith, family & freedom. Their motto is “Your Voice in Government Against Discrimination.”
Christian Family Coalition came to Dcodax to generate more brand awareness and social media followers. In doing so, they aimed to give updates to their current supporters as well as gain new supporters of their organization and cause.
Social Media Results
Follower Growth
- Creation and development of Facebook page & page like ads
- 28,641 Facebook likes total (which means 5,067 people found and liked the page organically as a result of word-of-mouth and our other brand awareness efforts like boosted posts!)
- $0.14 cost per page like on average


POST ENGAGEMENT
- Boosted posts for more visibility and engagement
- 26,055 engagements
- $0.04 cost per result
- Some posts got engagement at as low as $0.003 per engagement!
THE AUDIENCES WE USED
- Location-based targeting, for those living in/around Florida
- Interest-based targeting, for both current followers and other Facebook users that share CFC values

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